News

adsquare Mobile Data Exchange Adds Unacast Promixity Data

RetailWire also found that tech vendors are even more excited about in-store systems than the retailers themselves. Here’s news that mobile data exchange adsquare has added proximity data from Unacast to help mobile advertisers target location-based messages in real time. And here’s a study from Opus Research describing ways that retailers track customer locations within their stores for even more precise targeting.

More News

Next Article

Revcontent Asks Fake News Readers to Report Fake News

June 5, 2017

Revcontent drives traffic to client Web sites by putting links to relevant articles on other sites. It’s been criticized for driving traffic and revenue to fake news sites. The company has just launched a “Truth in Media Initiative” that lets consumers report articles they believe to be fake. It’s not clear how this helps, since the people reading those articles probably think they’re true. On the other side, motivated partisans and partisan-bots could easily attack accurate news sites as fake.

CDPI Newsletter
Featured Article

Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

CDPI Newsletter