Here’s an intriguing announcement from digital audio adtech vendor AdsWizz, offering an attribution system that connects audio ads with purchases in other channels. They embed a tracking pixel in websites to capture consumer behaviors and somehow connect the “digital breadcrumbs” to figure out which behaviors are the result of the audio campaigns. Exactly how they do this, they do not say.
Unified commerce platform Kibo also has new integrations, although they’re with the Monetate and Certona personalization systems that Kibo already owns. The spawn includes personalized site search, personalized category pages, and predictive visual search. By happy coincidence, I also have this Lucidworks study showing that 78% of shoppers interact with product recommends and 62% often make unplanned purchases based on them.
Facing investigations in the UK, EU and US over rival complaints that planned ad-blocking changes for Chrome would give the company an unfair competitive advantage, Google has delayed plans to late 2023. Britain’s Competition and Markets Authority (CMA), one of the groups investigating the issue said it was consulting on whether to accept Google’s plans to replace the tracking capabilities of cookies while improving protection of online privacy.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.