News

AdsWizz Offers Mysterious Solution to Digital Ad Attribution

Here’s an intriguing announcement from digital audio adtech vendor AdsWizz, offering an attribution system that connects audio ads with purchases in other channels.  They embed a tracking pixel in websites to capture consumer behaviors and somehow connect the “digital breadcrumbs” to figure out which behaviors are the result of the audio campaigns.  Exactly how they do this, they do not say.

More News

Next Article

Kibo Commerce Adds Personalized Recommendations

June 29, 2021

Unified commerce platform Kibo also has new integrations, although they’re with the Monetate and Certona personalization systems that Kibo already owns. The spawn includes personalized site search, personalized category pages, and predictive visual search. By happy coincidence, I also have this Lucidworks study showing that 78% of shoppers interact with product recommends and 62% often make unplanned purchases based on them.

CDPI Newsletter
Previous Article

Google delays blocking of cookie tracking on Chrome until 2023

June 29, 2021

Facing investigations in the UK, EU and US over rival complaints that planned ad-blocking changes for Chrome would give the company an unfair competitive advantage, Google has delayed plans to late 2023. Britain’s Competition and Markets Authority (CMA), one of the groups investigating the issue said it was consulting on whether to accept Google’s plans to replace the tracking capabilities of cookies while improving protection of online privacy.

CDPI Privacy Newsletter
Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter