AdsWizz Offers Mysterious Solution to Digital Ad Attribution

Here’s an intriguing announcement from digital audio adtech vendor AdsWizz, offering an attribution system that connects audio ads with purchases in other channels.  They embed a tracking pixel in websites to capture consumer behaviors and somehow connect the “digital breadcrumbs” to figure out which behaviors are the result of the audio campaigns.  Exactly how they do this, they do not say.

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Kibo Commerce Adds Personalized Recommendations

June 29, 2021

Unified commerce platform Kibo also has new integrations, although they’re with the Monetate and Certona personalization systems that Kibo already owns. The spawn includes personalized site search, personalized category pages, and predictive visual search. By happy coincidence, I also have this Lucidworks study showing that 78% of shoppers interact with product recommends and 62% often make unplanned purchases based on them.

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Google delays blocking of cookie tracking on Chrome until 2023

June 29, 2021

Facing investigations in the UK, EU and US over rival complaints that planned ad-blocking changes for Chrome would give the company an unfair competitive advantage, Google has delayed plans to late 2023. Britain’s Competition and Markets Authority (CMA), one of the groups investigating the issue said it was consulting on whether to accept Google’s plans to replace the tracking capabilities of cookies while improving protection of online privacy.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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