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Adtech Acquisitions: Simpli.fi Buys Bidtellect and MonetizeMore Buys Advanced Ads

The adtech space is suffering from increasing privacy restraints, declining ad sales, and new competitors such as Connected TV and Retail Media Networks. One result is consolidation. Today we have two deals to report: ad automation platform Simpli.fi is buying contextual and native ad specialist Bidtellect; and, ad monetization vendor MonetizeMore is buying Advanced Ads,  which builds ad management tools for WordPress sites.