After initial (apparent) enthusiasm about getting into Google Privacy Sandbox and testing its various components, adtech seems to have cooled on the whole thing according to research by Sincera. The reason is obvious: Google’s pivot on third-party cookies. The Topics API, perhaps the most widely discussed component, has seen adoption relatively flat July through September, after (slightly) more enthusiasm February through April.
Several of the big “gatekeepers” of the internet have been under investigation for possible breaches of the E.U.’s Digital Markets Act, but Apple wins the prize for being fined first. The fine relates to anti-competitive activity around the Apple App Store. Bloomberg reports that the decision is still being drafted, but the fine could be up to 10% of global annual turnover (yes, tens of billions of dollars).
Although cybersecurity is beating out economic and talent risks as the top risk factor in 2024, 80% of companies have no dedicated plan to guard against risks from genAI. Only 19% have formally trained the organization on the risks, while 16% say they have a dedicated budget. Riskonnect surveyed over 200 risk, resilience and compliance professionals.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.