The Marketing Technology Industry Council is a group of marketing executives from 27 B2B companies, united in their quest to solve top marketing challenges through “meticulous research and in-depth, expert studies”.

The next step beyond automatically combining ad components is automatically creating them from scratch. Persado has been doing that for years for advertising text. They recently added the ability to create emotional profiles for individual customers and tailor ad language to those profiles. They also announced another $30 million in bank financing, on top of $66 million in previous equity funding. Someone’s emotional state = excited.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.