News

AdTheorent Builds Personalized Ads in Real Time

It looks like I’ll be publishing all week after all, Dear Reader. There’s just enough legitimate news to make it worthwhile. For example, AdTheorent has a new tool that uses AI to generate the best display ad for each individual, combining creative elements such as product shots, logos, colors, backgrounds, messaging and calls-to-action in real time. AdTheorent was already using predictive analytics to decide which consumers to serve ads and when.