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Advanced CMOs Shift Focus Away From Martech: Simpler Media Survey

The 2023 edition of Gartner’s closely-watched CMO Spend and Strategy Survey hasn’t been released to non-clients, but the press release compares CMOs who increase martech spend to “gamblers looking to write-off their losses with the next bet.”  Ouch.  Simpler Media’s CMO survey isn’t as hostile but does find the most technically advanced organizations are the most concerned about focusing too much on tech and the least concerned about creating robust data strategies, understanding data integration, and using analytics for decisions.  Apparently they feel they’ve mastered this whole technology thing.

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Successful B2B Marketers Do Everything Well: McKinsey Report

May 26, 2023

The consultants at McKinsey are super-smart too, although they do keep being slapped with pesky lawsuits about things like opioid marketing.   So when they decided to report on successful B2B marketing, they didn’t just find one or two key factors.  No sir.  They reported that the winners do everything well, from tech to organization to social media, and do more of it.  You can’t get more obvious than that.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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