The consultants at McKinsey are super-smart too, although they do keep being slapped with pesky lawsuits about things like opioid marketing.   So when they decided to report on successful B2B marketing, they didn’t just find one or two key factors.  No sir.  They reported that the winners do everything well, from tech to organization to social media, and do more of it.  You can’t get more obvious than that.

Marketing cloud vendor Acoustic has released a new multi-channel marketing platform that includes personalized journey orchestration and behavioral experience insights.  They announced the multi-channel bit last June so what seems to be new is inferring intent from online behaviors and using it to help drive customer-level personalization.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.