Advanced Search Ad Techniques Gain Traction: Marin Software

Next we have a survey of digital marketing managers by Marin Software. Most interesting to me was wide plans to adopt advanced search advertising features, including display of local business information (43%), remarketing lists (42%), targeting of known individuals (31%), and estimates ad-driven store traffic (19%). Less than 5% of the respondents were giving top priority to new technologies including voice search and virtual reality.