Next we have a survey of digital marketing managers by Marin Software. Most interesting to me was wide plans to adopt advanced search advertising features, including display of local business information (43%), remarketing lists (42%), targeting of known individuals (31%), and estimates ad-driven store traffic (19%). Less than 5% of the respondents were giving top priority to new technologies including voice search and virtual reality.
Synthio, formerly Social123, started as a compiler of public B2B data but now positions itself as a Customer Data Platform. That’s not as big a stretch as it might seem, since the technology to gather, clean, and unify public data can also be applied to merging a company’s own data. They just announced a $10.5 million funding, more than doubling the $8 million raised in earlier rounds.
On the off chance that you have time to pore through a 136 page report, I’ll nominate this really interesting study from Reuters on the current state of news consumption.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.