Advanced Video Ads Earn 3x Higher Engagement: Innovid Study

You probably assume that advanced video ads are more effective than standard creative, but would you have guessed the engagement rate is 335% higher: 0.3% vs 1.3%? That’s what video ad platform Innovid found after analyzing hundreds of billions of impressions. Nearly half of advertisers used advanced methods including geo-targeting, sequential messaging, third party targeting, weather targeting, or cross-device targeting.