Irony alert: eyeo, which owns the world’s most popular adblocker, Adblock Plus, makes it money by showing ads to users who have consented to see them.  Maximizing that revenue stream is good business, so it makes sense that eyeo has just launched a demand side platform to make it easier for agencies to buy ads that reach its audience.   The company was already selling ads through other DSPs.

Sales enablement and content orchestration platform Seismic has raised a $170 million Series G and used some of the proceeds to purchase sales training platform Lessonly for an undisclosed amount.  It’s Seismic’s fifth acquisition in as many years.  Total funding is now $440 million and the company says it just passed a $200 million annual run rate.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.