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Adverity Raises $125 Million Series D for Marketing Analytics

Marketing analytics platform Adverity has closed a $120 million Series D financing, bringing total funding to over $165 million.  Adverity collects data from 600+ advertising, retail, web analytics, social, CRM, email, and other sources; cleans and transforms it; sends the results to data stores and analysis tools; and does its own analysis to calculate marketing performance and recommend improvements.   It’s not quite a CDP but the line is blurry.

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Ad Blocking Leader eyeo Starts Its Own Demand Side Platform

August 17, 2021

Irony alert: eyeo, which owns the world’s most popular adblocker, Adblock Plus, makes it money by showing ads to users who have consented to see them.  Maximizing that revenue stream is good business, so it makes sense that eyeo has just launched a demand side platform to make it easier for agencies to buy ads that reach its audience.   The company was already selling ads through other DSPs.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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