Marketing analytics vendor Adverity just announced a $30 million Series C, bringing their total funding to $50 million. Adverity ingests data from 400+ sources, visualizes the results, and offers AI-based insights. Its about campaign-level measurement than individual customers, so not a CDP.
We have a rare bundle of CDP news for you today, Dear Reader. Let’s start with Arm Treasure Data, which just announced early access to a new customer journey orchestration module, 20 new data connectors, and improvements in privacy compliance, platform administration, and user identity federation.
Onfido helps with one aspect of identity management: proving you are who you claim when opening a new account or otherwise asserting an identity. The system remotely reads government-issued IDs and compares the ID photo with a live view of the person’s face. They just raised $100 million, bringing their total funding to $200 million.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.