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Advertima Raises $17 Million for Retail Computer Vision

Whatever you call the opposite of a trend, the term applies to the struggling world of in-store retail. That has to make things tough for computer vision specialist Advertima, which tracks shoppers as they move through physical space. Of course, they prefer to see opportunities, such as grab-and-go shopping without paying at a register. Somebody agrees, since they just raised $17 million, raising their total funding to $26 million.

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Neustar Adds Cross-Channel Identity Resolution Services

July 31, 2020

There are so many companies offering cookie-free identification solutions that I may just stop treating their announcements as news. But for now let’s report that Neustar has launched Fabrik, a unified identity “ecosystem” drawing on Neustart’s proprietary huge cache of cross-channel customer identity matches. So long as you have one personal identifier, Neustar can connect that with other IDs for the same individual. Applications include individual-level targeting, personalization, data enrichment, and media measurement.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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