Advertisers are struggling to make sense of retail media network performance and metrics according to a small sample (63) surveyed by the ANA. The most pressing challenges are standardization of metrics across networks (55%), attribution (48%) and the timeliness of data and analytics (40%). For another view of the topic, check out this report from IAB.
Data activation and customer engagement platform MessageGears has announced enhancements that will enable it to extract insights into customer behavior and campaign performance direct from enterprise data warehouses. This will give marketing organizations no-code access to the insights without the need for analytics assistance. MessageGears is also introducing predictive segmentation and analytics on contributions to growth by channel.
Meta has released the largest version yet of its LLM Llama. Meta CEO Mark Zuckerberg is insisting that open source rather than closed models is the right route, as Meta continues to make its LLMs available to anyone for any purpose. What could go wrong?
With only eight days left until President Trump’s executive order reprieve of TikTok expires, Pew Research reports that only 34% of U.S. adults now support a ban, down from 50% two years ago. The number that believe TikTok poses a security threat has dipped ten points over the same period. Support for the ban has also declined in both parties.