Advertisers Grow More Worried About Cookie Loss While Publishers Care Less: DoubeVerify Survey

Advertisers have grown more worried about cookie loss since last year (45% vs 38%), while fewer publishers are “very concerned” (14% from 25%). according to this DoubleVerify survey. Around 48% of both groups felt that first-party data will become more important, while around 23% expected a unified ID to replace cookie-based solutions.

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Consumers Think Personalization Is Less Targeted but Still Works: Twilio Segment Survey

May 3, 2023

Over one quarter (27%) of respondents to this Twilo Segment survey think personalization has become less targeted in the past year. Unexpected. Less surprising: a majority say they buy more after a personalized experience (56%) but only a minority are comfortable with AI-based personalization using their data (41%). Companies are less conflicted: 92% are using AI-driven personalization and 80% say it drives higher spending.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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