At Cannes in 2023, the ANA reported that 15% of media buys was spent on inventory from bogus made-for-advertising sites. The good news this year is that the spending has dropped to 4%. It looks like advertisers are finally starting to take control of the situation, although that is still a lot of wasted dollars.
An initial framework for measuring media-related carbon emissions has been released by the World Federation of Advertisers’ Global Alliance for Responsible Media and trade organization Ad Net Zero. The framework covers digital advertising, TV and DOOH, with print, film and radio set to follow. Among the supporters of the initiative are L’Oréal, Omnicom, Mastercard, Meta and Unilever.
It’s no news that Amazon captures detailed information about its customers’ browsing, purchasing, and streaming histories. So it’s not particularly surprising that they’ve just unveiled Ad Relevance, which uses that data to target advertising across tools including Amazon Audiences, Contextual Targeting, and Performance+. Amazon stresses the obvious fact that this works without relying on third-party cookies or identity solutions, maybe because that’s what ad buyers want to hear.
With only eight days left until President Trump’s executive order reprieve of TikTok expires, Pew Research reports that only 34% of U.S. adults now support a ban, down from 50% two years ago. The number that believe TikTok poses a security threat has dipped ten points over the same period. Support for the ban has also declined in both parties.