Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing. What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”. Annoying and creepy and it probably works.
The company’s data platform helps collect customer data in real time and makes it available via data streams for analytics, data science and machine learning.
If being stalked by ads isn’t creepy enough for you, how about being stalked by interactive ads? Daily just raised a $40 million Series B to bring that particular vision to life, by providing an API that lets users embed audio and video connections into just about everything. I guess that includes newsletters like this one. Click here to discuss.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.