Affle Buys Shoffr to Share Retail Inventory with Apps

Finally, India-based Affle has purchased Singapore-based Shoffr, which exposes retail inventories to mobile apps or Web sites. Affle sells a customer engagement platform used mostly to serve mobile ads.

More News

Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter