Nigerian startup Vendease, a digital platform that allows restaurants in Africa to buy supplies, access financial services and power their business operations, has raised US$30 million in an equity and debt funding round to consolidate its growth in Nigeria and Ghana, and to support its expansion across the continent.
Ad buyers have so many different targeting options that it’s hard to know which are really important. This Pubmatic study provides an unusual bit of clarity, at least for the connected TV (CTV) world. It turns out that targeting at individual users is the most common CTV ad buying method (used by 87% of buyers), followed by contextual ads (79%), cohorts or segments (71%), location (63%), and publisher (55%). Now you know.
Pan-African cryptocurrency exchange Yellow Card Financial has announced the close of its US$40 million Series B funding round, which will enable the company to drive exponential business growth, continue its expansion across the continent, develop new products, and advance strategic partnerships.
CDP Redpoint Global is launching its Data Readiness Hub, which packages its data quality and identity resolution tools in a real-time environment to automatically update customer profiles as new data becomes available. The aim is to solve quality problems before the data enters critical activation systems. Continuous updates also reduce data preparation time.