African restaurant management startup Vendease secures $30M Series A round, led by Partech Africa and TLcom

Nigerian startup Vendease, a digital platform that allows restaurants in Africa to buy supplies, access financial services and power their business operations, has raised US$30 million in an equity and debt funding round to consolidate its growth in Nigeria and Ghana, and to support its expansion across the continent.

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Individual-Level Targeting Is Most Common CTV Ad Buying Method: PubMatic Report

September 29, 2022

Ad buyers have so many different targeting options that it’s hard to know which are really important.  This Pubmatic study provides an unusual bit of clarity, at least for the connected TV (CTV) world.  It turns out that targeting at individual users is the most common CTV ad buying method (used by 87% of buyers), followed by contextual ads (79%), cohorts or segments (71%), location (63%), and publisher (55%).  Now you know.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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