Nigerian startup Vendease, a digital platform that allows restaurants in Africa to buy supplies, access financial services and power their business operations, has raised US$30 million in an equity and debt funding round to consolidate its growth in Nigeria and Ghana, and to support its expansion across the continent.
Ad buyers have so many different targeting options that it’s hard to know which are really important. This Pubmatic study provides an unusual bit of clarity, at least for the connected TV (CTV) world. It turns out that targeting at individual users is the most common CTV ad buying method (used by 87% of buyers), followed by contextual ads (79%), cohorts or segments (71%), location (63%), and publisher (55%). Now you know.
Pan-African cryptocurrency exchange Yellow Card Financial has announced the close of its US$40 million Series B funding round, which will enable the company to drive exponential business growth, continue its expansion across the continent, develop new products, and advance strategic partnerships.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.