AGDATA Sprouts GrowStat Analytics Platform

AGDATA says it’s “the largest data collector in the agriculture industry” and who am I to argue? They’ve just launched GrowStat, a software platform for ag retailers that includes data management, sales enablement, analytics, mapping, and reporting. It’s mobile-ready, too! Another example of people leveraging data about customers (and their pets).

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B2C Marketing Automation Vendor Maropost Names Its Artificial Intelligence Engine Da Vinci

February 8, 2017

Maropost is a B2C marketing automation system that builds a unified customer database and orchestrates messages across email, mobile apps, and social channels. They have quietly assembled more than 300 mid-tier clients, mostly in ecommerce and media. The company just announced an artificial intelligence technology called Da Vinci, which does the usual artificial intelligence things: recommending content and picking the best email send time. They’re from Canada.

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Tru Optik and Kantar Millward Brown Partner to Measure OTT TV Ad Results

February 6, 2017

We might as well finish on the same theme. Tru Optik, which launched its own Marketing Cloud last month, announced a partnership with media research agency Kantar Millward Brown for sales attribution. Tru Optik captures data about viewers of Over the Top (OTT) television, which is programming you see over the Internet. The alliance will combine OTT ad exposures from Tru Optik with sales results gathered by Kantar to measure ad results.

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