Marketing spending has fallen over-all and martech spending has dropped even more sharply, according to Gartner’s latest CMO Spend Survey. Marketing fell from 12.1% to 11.3% of annual revenue and martech fell from 27% to 22% of marketing spend. Bad news if true, but remember it’s just a survey.

Qubole is another database technology company. They don’t specialize in customer data but do offer a highly automated, cloud-based system that makes managing any type of big data much easier for the tech staff. They just raised $25 million, bringing total funding to $75 million.

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.