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Agentio Raises $4.25 Million to Help Creators Sell Ads for Themselves

One company that’s surely rooting for YouTube to stay ad-friendly is Agentio, which just raised a $4.25 million seed fund for its platform to let digital creators sell ads within their creations on YouTube and elsewhere.  The system gives media buyers a convenient interface to find suitable creators, place ads, and report results.  So far the ad placements are made one creator at a time, although a programmatic approach can’t be too far behind.

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81% of Advertisers Feel Ready for Cookieless Future: ID5 Report

November 3, 2023

Most surveys about cookieless advertising report something between panic and willful ignorance.  But respondents to this ID5 report were eerily calm: 49% were very confident and 32% were somewhat confident in their long-term addressability strategy, and 73% have already adopted at least one solution.  A faith-filled 67% think most of their tech partners are fully prepared for the cookieless future too.

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