Agentio connects brands and creators on YouTube and Meta platforms. It uses AI tools to check brand safety standards and ensure content matches campaign briefs. It just raised a $40 million Series B, bringing total funding to $56 million in two years.
Iterable has added the Model Context Protocol (MCP) Server to its customer engagement platform. This allows technical marketers to connect specialized AI tools and give natural language prompts. Iterable is a bit late to the MCP server party, but with more and more marketing teams using AI agents, it won’t be the last.
Simulmedia has launched a Traditional TV Advertising tool on its Skybeam self-serve ad platform. It allows advertisers to run campaigns on linear TV alongside their campaigns on streaming TV. Simulmedia is promoting this tool for franchises and local businesses.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.