Researchers at Singapore Management University have proposed the use of a “lightweight domain-specific language,” AgentSpec, to force LLMs to operate within user-specified parameters. AgentSpec does not just identify risks but provides enforcement mechanisms. This comes as Anthropic provides deeper insight into genAI’s ability to evade guardrails.
Marketing platform Zeta Global has announced the general availability of AI Agent Studio. Users will be able to activate prebuilt agents or create custom agents and link them to execute complex marketing tasks. Agentic Workflows, now in beta, will provide a portfolio of prebuilt and custom AI-powered workflows.
Google will pay $100 million to settle a class action brought by pay-per-click advertisers. Overcharging accusations include counting clicks outside the advertisers’ geographic target area and failing to provide promised discounts. The settlement of this 2011 lawsuit will reimburse advertisers who used Google Ad Words between 2004 and 2012.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.