Wrapping up in the same vein: digital asset management vendor Aprimo and AgileSherpas found that agile is just the best thing ever. Well, not in those words but 74% of marketers using agile were satisfied with team results, compared with 58% of traditional marketers and 34% of ad hoc marketers. Agile users reported higher productivity, better change management, and increased innovation.
Marketers are struggling to react quickly to customer behavior: half need more than one week to measure campaign impact, according to this CMO Council report. Even worse, just 29% orchestrate customer treatments based on real time behavior and 81% feel they are not fully meeting customer expectations. Disconnected systems and data complexity rank high on the list of obstacles.
SurveyMonkey is making it easier for non-experts to run their own market research projects by bundling research designs, a global survey panel, and AI-driven results analysis. They’ve released seven packages, called Expert Solutions, to analyze ad creative, video creative, product concepts, packaging design, logo design, brand names, and messaging statements. Who said AI would replace truck drivers first?
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.