Just some random items today. Let’s start with news that CDP AgilOne has launched an integration with display ad targeting vendor Criteo. AgilOne users will be able to send lists to Criteo to send Web display ad campaigns.
Here’s a scary statistic: 66% of Americans think their Internet Service Provider is selling their behavioral data to advertisers. Three-quarters think the government has access to it. I’m pretty sure neither statement is correct, so this shows a truly frightening combination of ignorance and paranoia blocking a reasoned discussion on these topics. The data comes from Open Garden, which is working on a bandwidth sharing alternative to conventional ISPs.
This is a complicated item: Cloudera (data science platform), Qlik (business intelligence), and Trifacta (data wrangling) have been combined by business analytics vendor Bardess to create a packaged data management solution sold on the Microsoft Azure marketplace. It’s called Customer 360 Powered by Zero2Hero, a name that doesn’t explain much but does hint that customer data unification is part of the deal. Expect more examples of general-purpose data management technology acting as a CDP.
A cookieless DMP? Sounds crazy, no? Yet here is our little village of…oh wait, sorry. Too much musical theater. What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics. This lets publishers charge more for impressions that are not tied to addressable individuals. Radical!