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AgilOne Launches App on Oracle Cloud Marketplace

And one more: AgilOne has placed its Customer Data and Engagement Hub on the Oracle Cloud Marketplace, offering an integration to deliver messages through Oracle Responsys. Oracle still draws its Marketing Cloud with the BlueKai DMP in the position of a CDP, but clients who want a real CDP will need something like AgilOne.

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Accenture: Subscriptions and Services Will Replace Most Retail

June 12, 2017

“Digital transformation” can describe many types of change. But this Accenture study paints a specific picture of a future where subscription services replace traditional pick-it-off-the-shelf retail. The accompanying survey found that 63% of consumers would consider automatic replenishment of household goods like detergent and 24% would let brands select products for them automatically.

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Email Marketers Say Better Targeting Is More Important than Cross Channel: Emma Survey

June 8, 2017

Email marketers just want to do better email.  A survey from email vendor Emma found that 37% said they most want to do more targeted marketing, compared with just 23% who wanted to do cross-channel campaigns. Automating more work and content testing tied for last at 12%. The biggest barriers were lack of staff (34%) and time (30%), far ahead of inadequate data (16%) or software (10%). Other interesting data in there too.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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