I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio, which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. That puts it more in the realm of Master Data Management.

Acxiom has added self-service access to its massive Audience Cloud database of cross-channel customer data, Marketers can specify segments, set up test groups, and distribute audiences to their own systems or to advertisers through Acxiom’s LiveRamp partner network.  It’s just another step in making third party data more widely and easily available.

Some CDP vendors build their own identify management systems and some let clients choose for themselves.  Treasure Data, which falls into the latter group, has just integrated Neustar’s Unified Identity solution for data hygiene, identity resolution, enrichment and audience segmentation.  They already have similar arrangements with Acxiom, Allant and Tapad.