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AgroFresh expands ethylene management technology to Brazil and Mexico

AgroFresh is expanding its Latin American scope with the launch of SmartFresh ProTabs for growers and packers in Brazil and Mexico. The technology is designed to put the ripening process on hold, so that softening and over-ripening occur much more slowly during storage and transport.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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