Cyberattacks aren’t exactly an ad fraud issue but they’re related.  So let’s finish with the admittedly depressing news that 86% of all organizations were victims of a successful cyberattack last year, according to this CyberEdge report.  And that’s just the ones who discovered the problem.  Yes, things really are getting worse: the attack rates is up from 62% six years ago, and the fraction of respondents who expect their company to suffer a successful attack has grown from 38% eight years ago to 76% today.

CDP Zeotap has added prebuilt predictive models to its system, enabling non-technical users to create audiences based on predicted Recency-Frequency-Monetary value or Customer Lifetime Value segments.  The system can also enrich audiences with Zeotap’s age, demographic and interest data.  Zeotap is among the relatively few B2C CDPs providing its own audience data.

If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.