AI Beats CTV as 2025 Consumer Trend to Watch: Mediaocean
Sixty-three percent of marketers surveyed by Mediaocean picked gen AI as the consumer trend to watch in 2025. CTV and social video came a close second and third with 56% and 51% respectively. Unsurprisingly, the Mediaocean survey concurred with IAB Outlook that marketers will prioritize digital channels this year.