Meanwhile, Simon Property Group (no relation) is ingesting first-party data from its portfolio of some 200 shopping, dining, and entertainment mixed-use destinations into its media division. This will allow retailers to build target audiences based on Simon insights. The audiences can then be activated, either through the retailer’s own digital channels or through Simon’s nationwide in-mall retail media network.

News organizations have long sought ways to make platforms like Meta and Google pay for the content they reproduce. Now Google says the value of news content is overrated, especially when it comes to ad revenue. A study conducted by Google in eight European countries found no change to Search ad revenue and less than 1% drop in usage when the content from 13,000 EU publishers was removed.

When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.