“Hyper-personalized commerce journeys” sound great until you think how much work it is to create them. Commerce platform FERMÀT doesn’t generate all that content in real time, but offers the next best thing: agents that can generate thousands (or is it millions?) of variations in advance and then match those to the right customers in real time. The company just raised a $45 million Series B funding to move things along.
The Trade Desk now has a Connector App, the first it has natively built on an independent data platform — in this case, Snowflake. It will allow brands to share SKU-level sales and conversion data with The Trade Desk clients “in a way that makes sure that data stays with the advertiser and respects user agreements and privacy,” said CEO Jeff Green. Along similar lines, The Trade Desk also recently announced a deal to give advertisers access to product-level data from Instacart and Ocado.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.