CDP vendor Zylotech announced a $5.5 million funding round. Zylotech adds automated predictive analytics to its core CDP database. This the first publicly-announced funding for Zylotech, which began as a MIT student project in 2013.

Let’s go in a different direction: this New York Times report that Internet-connected thermometer start-up Kinsa sold customer data to Clorox, which used it to target disinfectant advertising at areas with high fever rates. The data was aggregated to the Zip code level, so it’s hard to see this as a privacy violation. But it’s easy to see it as anti-tech sensationalism.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.