SaaSy, we hardly knew ye. Just 25 years since Salesforce launched the SaaS revolution, Bessemer Venture Partners reports that savvy start-ups are ditching legacy SaaS to embrace industry-specific, “vertical AI.” Bessemer describes its latest “State of the Cloud” report as a “a eulogy for the legacy cloud.” Is that a tear I see, Dear Reader?
Mobile adtech holding group Verve has ambitions to enter the omnichannel world of CTV and digital out of home. But first they’re bolstering their core in-app ad business by buying Jun Group for $185 million. Jun Group is an in-app advertising business like Verve but brings a customer base that includes large game developers like Zynga and Scopely.
Yahoo Advertising is introducing a new, AI-powered solution to support creative execution across channels including display, CTV, mobile and DOOH. The content will be personalized using Yahoo’s DSP identity solution based on consented data from over 200 million logged in users in the U.S. alone. The solution was developed in collaboration with CX platform Innervate.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.