Seventy percent of ad agencies surveyed identified AI-driven personalization as the number one trend likely to impact the industry and their clients in 2024. The other major trend was short-form video (60%), according to a report by ad agency business development firm RSW/US. Almost 80% of agencies plan to use AI in some form as part of their business strategy.
The Interactive Advertising Bureau and Media Research Council have released proposed guidelines for the measurement of viewability and performance of ads within augmented reality environments. The guidelines are open for public comment through March 9, 2024. The guidelines seek to recognize that AR users can be interacting with both physical and virtual environments.
Google’s shareholders have won a settlement of $350 million brought against the company for a breach of Google+ data that occurred between 2015-2018, and which had allowed outside developers access to the personal data of hundreds of thousands of Google+ users. Google+ shut down in 2019.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.