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AI-Powered Sales Assistant Conversica Adds $34 Million Funding

Conversica provides artificial-intelligence-powered sales assistants that converse with prospects on routine matters like setting up appointments, so human sales people can do more important things. They don’t call themselves a chatbot so I guess I shouldn’t either. The company just raised $34 million, bringing its total funding since 2013 to $56 million.

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SAP Purchases Abakus Attribution Software

December 15, 2016

SAP announced acquisition of Abakus, which uses a “patented game theory-based attribution technology” to estimate the incremental impact of marketing efforts. It will be part of SAP’s Hybris Marketing Cloud, which already builds a single customer view and executes omnichannel marketing programs. Attribution has been a hot topic recently: you’ll recall we wrote about Visual IQ on 12/13 and Proof on 12/6.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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