Rather than AI taking jobs away, it looks like marketers will need AI skills to get jobs. Ninety-four percent of marketing leaders say AI skills will be critical in next year’s hiring decisions, according to a report from Invoca. At least 90% will invest more in AI next year, will have budget allocations for AI and expect AI to have a positive impact on their organizations.
In tacit acknowledgement that low-price Asian marketplaces like Temu and Shein present a competitive challenge, Amazon is launching Haul, an ultra-low price section of its ecommerce site. Haul, featuring fashion, home, lifestyle, electronics, etc, will price products at $20 or under, likely sourced from China. Downside: longer delivery times.
Perplexity AI will begin serving ads alongside clearly marked “sponsored” follow-up questions. Whole Foods Market and PMG are among the initial advertising partners. Not only will brands not influence responses to initial questions, the sponsored follow-up questions will also be answered using Perplexity’s regular AI technology.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.