Not to rain on anybody’s parade, but mobile advertising does have a bit of a fraud problem. Tapcore, which identifies illegal copies of mobile apps, and Airpush, a major mobile advertising platform, have merged to help clean things up. They’ll create a merged SDK to help advertisers battle app piracy.
It’s shaping up as a slow news week, but we can always find some gee-whiz technology stories. Here’s a forecast from market research firm Tractica that predicts more than 23,000 customer service robots will be deployed worldwide by 2022. They’re talking about mobile, physical R2D2-type robots, not just chatbots.
Other folks sell data too. For example, Equifax has all sorts of credit and financial information. They’ve just unified their offerings into something called Equifax Data-Driven Marketing. Scope includes data, unification, analytics, targeting, and measurement.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.