Messaging platform Airship is buying Apptimize, a testing and optimization solution for messaging, Web sites, and smart TV channels. Apptimize lets marketers change iOS and Android apps without making code changes and then measure the results. Hours of fun.
Data analysis requires so much, well, analysis. BI tool ThoughtSpot removes much of the drudgery by using AI to answer user questions and answer questions users should have thought to ask. They just raised $248 million, bringing their total raise to $554 million. Someone likes this idea.
How much do consumers really care about privacy? Factual found that 60% are at least somewhat concerned, although their main worries are identity theft, fraud, and stolen passwords. A larger majority, 83%, have taken some action to protect their data. In general, about one third are open to sharing information in exchange for personalized treatment, one third are opposed, and one third don’t care much either way.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.