AirShip Acquires ReplyBuy for SMS Dialogs and Commerce

Messaging company Airship has acquired ReplyBuy, which enables two-way conversations and payments over SMS. Airship plans to add commerce capabilities to all its channels. Perhaps you’ve heard that ecommerce has grown rapidly this year.

More News

Previous Article

(Almost) Two-Thirds of Marketers See Better Analytics as High Priority: Forrester Report

September 24, 2020

Forrester analysts have also been hard at work, with a Google-sponsored study finding that better use of data and analytics is a top-5 priority for 63% of marketers and siloes are the top data challenge (57%). Fewer than half (42%) have a cross-platform view of Web and app analytics, which might seem like a little or a lot. But 84% consider cross-platform analytics critical or very important, so let’s call that glass half empty.

CDPI Newsletter