Airship Adds Proactive Chat

Mobile marketing platform Airship has added Live Chat, an option that watches online customers and offers to chat when it spots an opportunity or problem.  Triggers can be based on a combination of behavior, location, lifecycle events, and journey status.  Customers will be grateful or creeped out, or maybe a bit of both.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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