Mobile marketing platform Airship has added Live Chat, an option that watches online customers and offers to chat when it spots an opportunity or problem. Triggers can be based on a combination of behavior, location, lifecycle events, and journey status. Customers will be grateful or creeped out, or maybe a bit of both.
Small companies are heavily focused on personalization while bigger ones worry more about identity resolution, according to this Neilsen report. Fewer than 20% of all sizes are very confident they have the right martech, between a quarter and a half plan to increase martech spend in the next year, and bigger companies are much more interested in second party data. Good stuff.
Hosted daily ad auctions allow advertisers, political campaigns and many others to bid & send digital ads. These millisecond bidding auctions also provide data to winners plus all other participants, and the claimants say it violates Google’s privacy claims. A putative class action suit is designed to be on behalf of known and as yet unknown victims.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.