6sense, which unifies B2B account engagement for marketing and sales teams, has raised a $125 million Series D, bringing total funding to $226 million.  The system relies heavily on machine learning to build a unified data layer, predict next best action per account, and orchestrate customer journeys.  We’ve never called them a CDP but they probably qualify.

Over here!  Zip!  Crownpeak found 94% of marketers and IT pros say speed and agility are important to digital experience management.  Too many big words.  Marketers want more speed.  Zip!

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.