6sense, which unifies B2B account engagement for marketing and sales teams, has raised a $125 million Series D, bringing total funding to $226 million.  The system relies heavily on machine learning to build a unified data layer, predict next best action per account, and orchestrate customer journeys.  We’ve never called them a CDP but they probably qualify.

Over here!  Zip!  Crownpeak found 94% of marketers and IT pros say speed and agility are important to digital experience management.  Too many big words.  Marketers want more speed.  Zip!

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.