Airtel, India launches self-serve marketing communications platform
Airtel has announced the launch of Airtel IQ Reach, what the telecom service provider labels a ‘first-of-its-kind self-serve marketing communications platform. This will enable brands to drive targeted customer engagements through personalized communications. Through this, Airtel wants to enable small and medium businesses to make the most of their marketing investments to connect with their target audience in a cost-effective manner with prepaid pay-as-you-go plans.