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Akamai Buys Janrain for Customer Identity Access Management

Ah, a normal news day at last. We have an acquisition: Web delivery platform Akamai has purchased customer identity access management vendor Janrain. It’s not a pairing you might have expected but it does make sense: Akamai adds security to Janrain’s log-in processes. Quite relevant to marketers who want better ways to build trust and capture customer identities.

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Poor Personalization Is Worse Than No Personalization: Yes Marketing Study

January 9, 2019

Back to surveys. At least this one from email company Yes Marketing is interesting. Turns out that irrelevant product recommendations are the second-most-common reason for not opening email (50%), after too many emails (55%). Over-personalization “creeps me out” (12%) outweighs lack of personalization (11%). In other words, consumer demand personalization is greatly exaggerated – and poor personalization is hurts more than no personalization at all.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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