Autonomous marketing campaign builder Albert Technologies has raised an $18 million funding round. Albert uses artificial intelligence to select optimal campaign channels, segments, and contents from feeds provided by its clients. The firm had already raised $42 million in 2015 when it was called Adgorithms.
Customer Data Platform industry employment grew by 76% over the past year, according to the June 2018 Industry Update released today by the CDP Institute. The full report is available here.
This Mitel study also reports that improved customer experience is a major goal for digital transformation project. But they find that consumers are still not getting the experience they want. The main takeaway is consumer preferences vary widely so there’s no single solution. Lots of detail on differences by country and industry.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.