Albertsons Adds Retail Media Network and Quotient Sells In-Store Audio Ads with Place Exchange

The News Gods are playing a form of mad-libs where they mix delivery platform (CTV? Out of home? Mobile app? Text message?) with medium (Video? Voice? Display?) and channel owner (Retailer? Publisher? TV network?). It’s a quick-paced laugh riot, so try to keep up.  We’ll start with the now-familiar concept of a retail media network. Grocery chain Albertsons just joined that party with one limited to its websites.  Now, stick with retail but switch to in-store advertising and audio messages.  That leads you to the audio ad network inside 16,000 stores just launched by digital media company Quotient and place-based programmatic seller Place Exchange.