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Albertsons Adds Retail Media Network and Quotient Sells In-Store Audio Ads with Place Exchange

The News Gods are playing a form of mad-libs where they mix delivery platform (CTV? Out of home? Mobile app? Text message?) with medium (Video? Voice? Display?) and channel owner (Retailer? Publisher? TV network?). It’s a quick-paced laugh riot, so try to keep up.  We’ll start with the now-familiar concept of a retail media network. Grocery chain Albertsons just joined that party with one limited to its websites.  Now, stick with retail but switch to in-store advertising and audio messages.  That leads you to the audio ad network inside 16,000 stores just launched by digital media company Quotient and place-based programmatic seller Place Exchange.   

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OneScreen Raises $3 Million for Out-of-Home Media and AudioMob Raises $14 Million for In-Game Audio

November 15, 2021

See how this works?  Let’s keep audio and ad networks but change the venue to in-game ads in mobile apps.  Welcome to AudioMob, which just raised a $14 million Series A.   Keep the ad network but switch back to out–of–home and digital and you arrive at a $3 million raise by OneScreen.ai for its “first of its kind” platform that lets advertisers buy everything from buses to blimps to billboards in the same media marketplace.

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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