Through a partnership with ecommerce vendor Rokt, grocery giant Albertsons will accept ads for products not sold by Albertsons itself. It’s a new but probably inevitable extension of the retail media network concept. Albertsons will also be able to serve its own brand messages on Rokt’s ecommerce network.
United Airlines will leverage its substantial stock of customer travel data to connect audiences to personalized advertising and offers from brands. Kinective Media by United Airlines will be the first retail media network in the airline space and will give access to United’s mobile app and in-flight entertainment screens as well as other channels. Messages will be targeted to audience segments, not individuals.
New York parents will be allowed to block minors’ access to social media posts suggested by platform algorithms (“addictive” feeds, some say) under a law passed by the state legislature that Governor Kathy Hochul is expected to sign. Children will only get posts from accounts they follow unless they have verified parental consent. The state Attorney General will set the rules for verifying member ages and parent consent.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.