We’re not geeky enough to note that William Shatner was launched into space today, but we will report the launch of an AI-based system for marketing attribution. Alembic ingests content and related web, mobile, social, and news, transaction and conversion events; converts it all into a time series; and estimates the impact of influencers, campaigns, and channels. Who said there’s no intelligent life on this planet?
Acxiom has partnered with Adobe to make its Real Identity service available within Adobe Experience Platform. Real Identity provides the technology to build private identity graphs with a company’s own data. That’s different from connecting to identity graphs based on third party data.
Let’s boldly go with more AI news: no-code analytics platform SparkBeyond just launched a tool that promises, or threatens, to auto-generate hypotheses and then checks whether they’re correct. Hypothesis generation is apparently the sort of thing that data scientists feel they can do better than machines because it involves human insight. SparkBeyond goes with brute force, testing millions of hypotheses in minutes.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.