Next, we have a nifty set of free Web site traffic analysis tools from Alexa. Enter a URL and Alexa generates a bouquet of keyword, traffic, and competitive site reports. The free information offers plenty to dig into and you can get full details by signing up for a 14 day free trial. They even explain how to use the results.
We had a flurry of acquisitions last week, each serving a different strategic purpose. B2B CDP Leadspace is expanding its data quality and enrichment capabilities by acquiring ReachForce. There’s some overlap but Leadspace has predictive modeling and interaction management features that ReachForce does not.
Even shipping and inventory software vendor ShippingEasy is thinking outside the box. They already had a customer marketing solution that creates segments and sends emails. They’ve now expanded it to include Amazon feedback management and a drop-and-drop template builder for email campaigns, segmentation rules, and abandoned Shopify shopping carts.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.