A survey of 2,000 CEOs by IBM finds 37% saying it’s better to be “fast and wrong” than “right and slow” when adopting technology in general. Specifically on AI, a striking 64% admitted adoption was prompted by the “risk” of falling behind rather than clear understanding of what it would bring to the business. But CEOs look on the sunny side, with 85% expecting positive ROI on AI by, oh, 2027.

Today’s frontier in AI-land is agents reading external data (MCP) and cooperating with other agents (A2A). So it’s almost charmingly retro to see digital experience vendor Optimizely proudly announce that its upgraded Opal AI tool lets users create embedded agents with access to data across the Optimizely One platform. Users also get a new interface, prebuilt tool library to tackle tasks like creating presentations and analyzing web pages, and agents that specialize in specific marketing tasks.

Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.